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African Americans and ConsumerismProsperity and also Thrift contains especially rich sources on afri Americans in the consumer economy. While plenty of African Americans, particularly in the South, experienced proceeding poverty and also hardship in the 1920s, the decade was additionally to some degree an era that opportunities. The pursuit of a greater standard the living, increased personal autonomy, and also less distinguish led many African american to migrate to the metropolitan North native rural invernessgangshow.netations in the South. When in the North, your employment situation benefitted from 1920s law restricting the number of immigrants enabled into the country.

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Opportunity. A newspaper of negro Life, February, 1926
African americans in metropolitan communities arisen extensive advertisement networks and also business organizations. That special keep in mind are the tasks of the national Association of fairy Earners, nationwide Negro service League, national Urban League, and also the global Negro innovation Association. The national Association of fairy Earners operated to standardize and also improve living conditions for women, an especially migrant workers, and to develop and encourage efficiency among African American workers. The nationwide Negro organization League, directed throughout the 1920s through Robert Russa Moton, to be a nationwide network of afri American entrepreneurs and little businessmen. The papers of the league, maintained in this collection, define African American advertisement endeavors and also economic aspirations and confirm the African American tiny businessmen took pleasure in a measure of success in the 1920s economy. The national Urban League developed training programs intended to help African Americans migrating from the southern to the North and also to this finish published number of surveys of black populaces in northern cities. The universal Negro development Association, established in 1914 by Marcus Garvey, had actually over a million members; it promoted racial separatism and listed self-help and self-improvement services and was a source of start-up aid for little businesses.

African American culture in the 1920s expressed a solid sense of social identity. The Harlem Renaissance was the center of african American literary and also artistic activity during this period. Nationwide African American magazines, such as The Messenger, founded in 1917 through A. Philip Randolph, featured articles, fiction, poetry, and advertisements for African American-owned businesses. The ago covers of many of its problems feature full-page advertisements for entrepreneur Madam C. J. Walker"s well known hair- and skin-care products. Opportunity, the magazine of the nationwide Urban League, carried fiction and also poetry and some advertising and published a constant year-end function on outstanding African American newspapers. The southerly Workman defended the civil liberties of afri American workers. This collection also provides access to 2 rare catalogs that so-called "race records," a consumer product that African american in the 1920s to buy in significant quantities.

For publications in the digital collection handling hardship and poverty in the african American community, see especially: The Income and Standard of life of Unskilled laborers in Chicago (1927) and Case studies of joblessness (1931). Expansion Work among Negroes conducted by negro Agents (1923) offers information around rural afri Americans, specifically farmers.

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For further information ~ above the afri American ar during the 1920s, top the adhering to entries in the "Guide to People, Organizations, and also Topics in Prosperity and also Thrift" or use these state to search the collection: fancy Merchants" Association, nationwide Negro industrial Commission, and Mary Church Terrell (1863-1954).

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